CIP Code: 52.0101
Program Objective:
The objective of the BSBA program is to help students bridge the intersection where business, technology, and people come together. With a balanced mixture of business knowledge and information science students will be able to holistically blend modern management principles, best professional practices, data management techniques, business analytics, and computer scripting to address the needs of business in the age of ubiquitous data, ecommerce, and automation.
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BSBA Concentration in Business Analytics
The BSBA program offers students the option to select a concentration in Business Analytics of 12-units (typically 4 courses). Choosing concentration is not required.
- Business Analytics Concentration: Students who complete their BSBA with 12 units or more of Business Analytics specialization (BAN, including MGT460/L, and 500 level BAN courses) may request the Registrar’s office to have their transcripts marked with Concentration in Business Analytics.
An approved concentration will appear on the student's official transcript. If no concentration is selected the transcript will show BSBA without any concentration notation.
Students may have only one formal concentration.
Concentrations are open to both on-campus classroom and distance learning modality students.
Courses counting towards the concentration unit requirement may be taken as either Major or Electives.
Students are advised to complete the 12 units applicable to their concentration before meeting with the Registrar's Office to formally request their desired concentration. Due to logistics and diploma printing time requirements spanning multiple months, last-minute concentration requests and changes may not be approved at the discretion of the Registrar's Office.
Courses Applicable to the BSBA Business Analytics Concentration:
| BAN223 | SQL & Relational Databases |
| BAN335 | Python Introduction for Commerce |
| BAN337 | JavaScript |
| BAN452 | Excel for Finance, Accounting & Analytics |
| BAN455 | Server-Side Data Processing Using Python/PHP |
| BAN460 | Introduction to Business Analytics |
| BAN460L | Introduction to Business Analytics Lab |
| BAN463 | Data Visualization |
| BAN470 | Introduction to Machine Learning Based Prediction Modeling and Forecasting |
| BAN472 | Introduction to Artificial Intelligence (AI) |
| BAN501 | Quantitative Methods for Business |
| BAN520 | Business Analytics for Dashboards |
| BAN524 | Intermediate Business Analytics |
| BAN572 | Process Management for Analytics |
| BAN589 | Special Topics on Analytics, Strategy, and Applied Information |
| MGT501 | Agile Project Management |
| MGT460 | Production and Operations Management |
| MGT460L | Production and Operations Management Lab |
Program Learning Outcomes (PLOs):
Students graduating with a BSBA degree are expected to demonstrate the following program learning outcomes -
- (PLO 1) Written Communication - Use written language that communicates complex business concepts and enabling technology approaches.
- (PLO 2) Oral Communication - Orally explain to one's peers complex business and supporting technology concepts.
- (PLO 3) Quantitative Reasoning - Apply (computer and non-computer assisted) quantitative methods in a comprehensive manner in a business setting.
- (PLO 4) Information Literacy - Access, review and then meaningfully apply information in business and management decision making.
- (PLO 5) Critical Thinking - Analyze business issues and recommend solutions which apply business concepts and technology practices.
- (PLO 6) Specialized Knowledge - Apply business concepts in the areas of management, finance, accounting, marketing, and information technology to various business scenarios. Evaluate and propose information technology solutions to improve an organization's operational efficiency.
Graduation requirements:
A minimum of 120 units are required for graduation. They include the following:
- 36 units of general education courses including (a) 12 units in English language communication and critical thinking, (b) 9 units in mathematics and natural sciences, (c) 6 units in arts and humanities, and (d) 9 units in social sciences,
- 60 units of major courses (34 required and 26 selectable from major pool), and
- 24 units of free electives.
BSBA Curriculum
(Total of 120 Units)
1. General Education (minimum 36 units)
The purpose of general education is to give breadth to the student’s education. With a general background in English language communication and critical thinking, mathematics and natural sciences, arts and humanities, and the social sciences, the student will be prepared for his/her roles both in society and at work. Students who have not completed the general education requirements upon entering a degree program at SFBU are required to observe the following curriculum to meet the general education requirements.
Area A: English Language Communication and Critical Thinking (12 units required)
(ENGL101, ENGL115, AND ENGL425 are required courses. Other listed courses are suggested subjects.)
| ENGL101 | Expository Writing | (3) |
| ENGL102 | Critical Thinking | (3) |
| ENGL115 | Public Speaking | (3) |
| ENGL220 | Small Group Communication | (3) |
| ENGL320 | Intercultural Communication | (3) |
| ENGL425 | Modern American Literature | (3) |
Area B: Mathematics and Natural Sciences(9 units required)
(MATH208 is required, at least 3 units in Natural Sciences, plus 3 additional units in Mathematics and Natural Sciences)
| PHYS101 | Introduction to Physical Sciences | (3) |
| PHYS201 | Physics –I | (3) |
| PHYS201(L) | Physics Lab –I | (1) |
| PHYS202 | Physics –II | (3) |
| PHYS202(L) | Physics Lab –II | (1) |
| PHYS301 | Introduction to Device Physics | (3) |
| MATH201 | Calculus – I | (3) |
| MATH202 | Calculus – II | (3) |
| MATH203 | Linear Algebra | (3) |
| MATH208 | Probability and Statistics | (3) |
Area C: Arts and Humanities (6 units required)
(The students can select any 6 units from the following suggested subjects.)
| HU210 | Introduction to Philosophy | (3) |
| HU230 | Art Appreciation | (3) |
| HU240 | Music Appreciation | (3) |
| HU280 | Principles of Ethics | (3) |
| HU420 | Critical Analysis of Film | (3) |
| HU450 | Information Literacy for Academics, Life, and the Workplace | (3) |
Area D: Social Sciences (9 units required)
(The students can select any 9 units from the following suggested subjects.)
| SOC201 | California History | (3) |
| PSY210 | Introduction to Psychology | (3) |
| SOC215 | Introduction to Sociology | (3) |
| SOC235 | Multiculturalism in the United States | (3) |
| SOC250 | Public Administration | (3) |
| SOC260 | Civilization and Urbanization | (3) |
| SOC275 | The American Experience | (3) |
| HIST340 | Modern American History | (3) |
| HIST400 | Early American History | (3) |
| SOC450 | Emotional Intelligence | (3) |
2. Major Requirements
(minimum 60 units = 34 required course units + 26 units selectable from the major pool list below)
The purpose of the major courses is to provide students with specialized topic knowledge including; business administration and information technology courses and professional career development.
| ACC110 | Financial Accounting | (3) |
| BAN199 | Excel for Finance, Accounting & Analytics | (3) |
| BLAW310 | Introduction to Business Law | (3) |
| BUS450 | Professional & Technical Writing | (3) |
| ECON201 | Principles of Macroeconomics | (3) |
| ECON202 | Principles of Microeconomics | (3) |
| FIN310 | Fundamentals of Finance | (3) |
| MGT310 | Principles of Management | (3) |
| MGT451 | Project Management | (3) |
| MGT480 | Entrepreneurship | (3) |
| MKT310 | Principles of Marketing | (3) |
| BAN460* | Introduction to Business Analytics | (3) |
| P450 ** | Career Development | (1) |
Plus 26 student selectable major units from the major pool list below
| ACC110L | Financial Accounting Lab | (1) |
| ACC120 | Managerial Accounting | (3) |
| ACC120L | Managerial Accounting Lab | (1) |
| ACC450 | Cost Accounting | (3) |
| ACC451 | Intermediate Accounting – I | (3) |
| ACC451L | Intermediate Accounting – I Lab | (1) |
| ACC490 | Introduction to Taxation | (3) |
| BAN223* | SQL & Relational Databases | (3) |
| BAN335* | Python Introduction for Commerce | (3) |
| BAN337* | JavaScript | (3) |
| BAN452 | Excel for Finance, Accounting, & Analytics | (3) |
| BAN455* | Server-Side Data Processing Using Python/PHP | (3) |
| BAN460L* | Introduction to Business Analytics Lab | (1) |
| BAN463* | Data Visualization | (3) |
| BAN470 | Introduction to Machine Learning Based Prediction Modeling and Forecasting |
(3) |
| BAN472* | Introduction to Artificial Intelligence (AI) | (3) |
| BUS493 | Senior Project | (3) |
| CPT401 | Curricular Practicum | (1) |
| CPT402 | Curricular Practicum | (2) |
| MGT450 | Organizational Behavior and Management | (3) |
| MGT451 | Project Management | (3) |
| MGT460* | Production and Operations Management | (3) |
| MGT460L* | Production and Operations Management Lab | (1) |
| MKT221 | HTML & CSS Web Page Construction | (3) |
| MKT450 | Marketing Management | (3) |
| SOC501 | Emotional Intelligence Essentials | (3) |
* Business Analytics Concentration applicable, BAN5xx courses may also be used (applied as free electives)
** SOC501 may be used as a substitute for P450
*** Note: Major course units not applied to the major unit requirement may be used towards the Free Electives unit requirement.
3. Free Electives (minimum 24 units)
Free electives include any course offered for academic credit not already applied by the student towards the BSBA General Education or Major unit requirements. Free electives may include courses from General Education, the School of Business, the School of Engineering, courses bearing graduate level credit, and courses transferred in. Major courses not applied to the major unit requirement may be used towards Free Elective unit requirement.
Prerequisite/Corequisites requirements must be met when taking any course. Recommendations are optional recommendations.
BSBA students who are more interested in business administration may select courses in any field from the School of Business to fulfill this requirement and are encouraged to take management and marketing courses.
BSBA students who are more interested in Information Science are encouraged to take Computer Science courses from the School of Engineering as electives. They are also encouraged to take BLAW482 Information Policy, Governance, and Compliance, and IT electives such as BAN455 Server-Side Data Processing Using Python/PHP.
BSBA students who are considering a future career as a Certified Public Accountant (CPA) should; seek additional advising, study the California Board of Accountancy's (CBA – www.dca.ca.gov/cba/) numerous requirements, and from the start of their studies focus where possible all electives and General Education choices towards meeting the CBA's numerous academic requirements. The CBA requires substantial additional academic education and professional training outside the scope of the BSBA program.
When applicable, the student may take Curricular Practicum Training (CPT) courses and engage in practical internship training to gain work experience on company projects that are directly related to the student’s course of study. The student must observe the rules required for taking the practicum courses.