SFBU MBA Pro+ avatar

The SFBU MBA Pro+ features faculty avatars who support student engagement

In a recent feature, The Chronicle of Higher Education examines San Francisco Bay University’s approach to redesigning higher education and integrating artificial intelligence into teaching and learning.

The article explores MBA Pro+, SFBU’s online MBA program, where AI faculty avatars deliver course lectures and Bayley, the university’s AI tutor, supports students as they work through course material. SFBU leaders describe the model as a way to extend faculty support and make learning more flexible, while preserving opportunities for human guidance and mentorship.

The story also considers broader questions about AI’s role in education, including perspectives from outside experts on human connection, faculty work, and the pace of institutional change. It offers a detailed look at the opportunities and challenges involved as colleges and universities explore new approaches to teaching and learning.

“If done well, AI can revolutionize higher education for the better.” — President Nick Ladany

Read the full feature in The Chronicle of Higher Education.